BrandPay is a social-content rewards platform that connects users with brands through authentic user-generated content. By linking their Instagram accounts, users can post about their experiences at participating venues or with specific brands and receive instant rewards, such as discounts or credit to spend at those businesses. The platform is designed to benefit both consumers and companies: users get value for their social media activity, while businesses gain increased visibility and engagement through genuine word-of-mouth promotion. BrandPay has gained traction particularly in areas like Oxfordshire, where local hospitality venues use it to encourage customer advocacy and build community-driven marketing.